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Some of Apple’s other acquisitions also provide some insight into some theoretical uses for this technology.
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If the iPhone X results in the mainstreaming of FaceID and similar technology over the next decade, the growing concern from privacy advocates would be the unprecedented authoritarian infrastructure that is slowly emerging, requiring only bad actors, to take full advantage of things, for nefarious purposes. While Apple has, so far, had a significantly admirable record on data privacy, no system, including Apple’s, is without its faults, as revealed by Wikileaks earlier this year.
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Watching a trailer on iTunes could end up providing movie studios with feedback straight from the faces of their viewers. Apple’s 2016 acquisition of the company Emotient, which does just that, does little to assuage concerns in this regard.įor advertisers, the technology is an avenue for emotional feedback and predictive interest metrics, that are typically considered valuable. With the new iPhone X, the phone (theoretically) could spend approximately 3 hours per day looking at the average adult, reading their expressions, mood and behavior patterns. The average adult spends approximately 3 hours per day looking at their phone screen. At the forefront of research however, complex mathematical models have already reached a stage where, even commodity webcams can be used to create real-time facial re-enactments, resulting in eerily realistic fake videos. Prior to FaceID, camera and image sensing technology was used in a variety of Xbox video games to create a 3D model of the player’s face, and other basic gesture recognition patterns for gaming.
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Thereafter, a series of acquisitions in the form of FaceShift (2015), Realface (2017) and Linx (2015), appear to have delivered the missing technical ingredients in making FaceID and other future plans, a reality. Google too has experimented with similar technology for several years using the phone’s back camera in its ‘Project Tango’ series of devices, none of which went mainstream, nor found traction in the form of feature-rich, real-world applications. Perhaps the oddest aspect of Apple’s latest flagship phone is the awkward camera strip at the top of the device, which houses the ‘TrueDepth’ camera’s infrared beam and dot projection tech, powering their ‘Face ID’ technology.Īpple’s interest in securing this technology dates back to 2013 with their $350m acquisition of the Israeli 3D camera sensing firm Primesense, whose ‘Carmine’ product represented an alternative to Microsoft’s Kinect 3D imaging technology, which ships with the XBox. The much parodied Apple announcement of the one thousand dollar iPhone X swept the internet with meme-filled reactions including Kangana Ranaut, primarily satirizing the high price tag with ‘X is for eXpensive’ and other such quips.Īt the launch event, Apple CEO Tim Cook emphasized that the product was the result of several years of development, with the goal of setting a technological standard, that would revolutionize the coming decade. 21 Sep Posted at 15:53h in #Work by Fareesh Vijayarangam 0 Comments